Interesting Info from Meeting Support Institute

ROI is History- Elling Hamso, Managing Partner of European Event ROI Institute has recently published the article 'ROI is History - How to Survive a Recession'. You may read it on www.meetingsreview.com/roiishistory or download in pdf format from www.eventroi.org/roiishistory.pdf. The article explains the close connection between Meeting Architecture and the ROI Methodology and how the two concepts when applied together can be a very powerful way of securing event budgets in times of recession. If you want to learn more, sign up for one of nearly 40 one-day ROI courses in the spring programme on www.eventroi.org. Readers of Meeting Support Institute newsletter receive EUR 100 discount on the course fee (promotion code 'msireader').